We added value and design to the digital and marketing content for Soler & Palau, the world leader in air conditioning systems for domestic, commercial and industrial environments.
As a fundamental part of their digital marketing strategy, S&P needed that their blog, landing pages and email marketing templates were aligned with their prestige and that they were useful tools to get new leads.
We designed a modern blog, with a nice reading and agile browsing. A blog with an impecable behavior in any device. And most important, with content, CTAs and landing pages oriented to optimize the lead acquisition and conversion.
Soler & Palau’s blog is a WordPress project. Once we started the development, we decided to use the last version of our favorite starter theme: Sage Roots. On its new version, there were new optimization and packetization tools, as well as a new PHP templating system that allowed us to get a completely modularized and optimized code. Thanks to the use of modern development techniques and the previously mentioned tools, Soler & Palau’s new blog is light, fast and easily scalable.
We updated the design of the emails and developed an HTML template as the key point for the acquisition strategy, that has been tested in over 50 different emailing apps versions, at the main mobile devices and desktops.
Two months later, the rhythm of generation of qualified leads (MQLs) grew 5 times. After four months, the website already generated twice the sale opportunities (quote requests). And in 8 months, the database with valid contacts had twice the records than when we just started the project. Also, the company’s blog grew 700% in interannual sessions, becoming a reference for the air conditioning business.