Production of the corporate website for one of the leaders in air conditioning systems Baxi, getting a functional platform for professionals and, at the same time, a communication channel with the customers.
The company was starting a really intense digital transformation process that affected all levels, from production, with the development of equipment connected and smart air conditioning apps, to the marketing and post-sale service. The website had to be a key piece in this project, creating a proper information architecture so the result would be impecable.
The first step was to start the project with a strategic consultancy that set the bases for the UI/UX work. We defined the needs, detected opportunities and work together with the client until we found the balance between all the variables that condition the design.
From the user experience and the study of the buyer journey, we defined the optimal information architecture and develop all the wireframes to ensure a satisfactory and efficient UX. Later, we started the visual design according to the BAXI brand’s personality.
For this project client needed to develop the site with Sitecore, a .NET platform and CMS with advanced benefits of email, marketing, analysis and many more. A powerful tool thought for big projects. For this we started a training process and certification of many of our team members. Once training and the site’s development were completed we can admit we feel proud and thankful for both the process and the result.
Our job didn’t end with the new website’s launch. We support BAXI with the portal’s constant improvement. We optimize existing pages, produce new content and design new sections.